A BRIEF HISTORY
Sears sold ready cut building
materials from 1908 - 1940.
First Catalog “Book Of Modern Homes & Building Plans”
had 22 homes costing from $650 to $2500.
All Sears building kits
came from a Norwood, Ohio lumber yard. They were delivered by B&O
R.R. to Chicago and either Chicago Great Western or Illinois Central
R.R. to Villa Park. The average number of pieces was 30,000. Sears
claimed that it would give $100 to anyone finding a knot larger than
a dime. They also claimed that no saw was needed, but that was untrue.
Almost everything
was included: paint for inside, several coats for outside, hardware,
shingles, medicine case, cupboards, ironing boards, breakfast alcove,
china closet, and windows.
Not included were
foundation blocks, bricks for chimney, or stone decorations..
Sears sold 30,000
houses in 1925 & 50,000 in 1930.
Banks were making
a good profit until Sears did their own mortgages between 1918 - 1933.
Sears later lost $11,000,000 in outstanding loans in 1934 because of
the depression.
The only real competition
was Wards which sold about 1/10 that of Sears and Aladin homes which
was the first and lasted til 1956.
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